ANIMALIS - SPRINT BLOCK

This was the first generation design that eventually led to the Pure Speed watch (2014). At its core, the design is a sprinters starting block with built in speaker and clock. It would come with two laser gates to set at each end of the track to get an accurate split time. This was the inspiration behind the Pure Speed watch; the idea was to develop a system where the athlete could train independently without the need for a coach or someone to time at the track-side.